Yes sirree! Why? Well, to start with, it's far too long for a word so frequently used (up to 45 syllables depending on pronunciation). Secondly, it can be spelled two ways, with an "s" in English-UK and a "z" in English-US, and lastly, it is probably the wrong word anyway. This tirade started when we were required to create a code namespace of fewer than eight letters (seven ...
Liberating Personalization Data
Sitecore and a few other enterprise web content management systems do a great job of personalizing web content in real-time. As visitors navigate the website, Sitecore busily scores the navigational behavior, matches preset profiles, and renders targeted content that aligns with the visitor's interest. Yes, it's amazing. Sitecore collects a raft of valuable data about each visi ...
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