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Marketing Team Solutions

Creating an exemplary customer experience throughout the entire buying journey requires the cooperation of teams and systems. FuseIT connectors create a 360-degree view of each customer in the CRM. We accelerate customer engagement and productivity by capturing web form data and leveraging visitor behavior. Our technologies generate valuable insights into customer needs and preferences and use this to inform the sales team so they can deliver highly personalized experiences.

We begin by collecting web form data and visit behavior in the visitor's CRM record. Sales teams use this intelligence to understand new leads and prepare for sales and support calls. The data is also perfect for creating new campaign lists based on website behavior.

Creating personalized web experiences builds stronger relationships and drives revenue growth. We enable sales teams to control how the website interacts with identified visitors. Presenting personalized content during the sales cycle supercharges lead conversions.

End-to-End Experience


Turn anonymous website visitors into qualified leads and then valued customers.

Insightful Lead Capture
  • Track the behavior of website visitors
  • Based on the behavior, personalize content to engage and drive visitors to your call-to-actions
  • Create CRM leads or contacts from web forms
  • On form submission make the form field values and website visitor behavior available in the individual's CRM record. Update it regularly so reports can be used to identify web behaviors 
  • Generate leads scores from website behavior
  • Unify lead capture across multiple websites

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Sales Intelligence Platform
  • Expose website behavior in the CRM to reveal the visitor's state of mind and purchasing readiness
  • Use leads scores to qualify and prioritize leads
  • Use website behavior to personalize outreaches
  • Use behavior to create marketing segments and automate outbound personalized emails
  • Track returning visitors to identify renewed interest
  • Create CRM reports to identify specific website behaviors

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Sales Enabled Personalization
  • Personalize website content from the CRM as each lead moves through the sales process
  • Amaze visitors by driving live content to the website during sales calls, or leave in-page or popup messages to returning visitors
  • Create website links populated from the CRM to direct visitors to any web page e.g. product page, legal document, or appointment calendar
  • Automate personalized outbound email campaigns based on behavior segments

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Our connectors track and personalize communications with visitors, leads, prospects, and customers throughout the entire lifetime of the relationship.

Connector Solutions

Website integration with dual-mode personalization

The ultimate way to support your sales team.

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