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Sales Team Solutions

Information is the secret weapon of successful sales teams. Knowing a prospect's state of mind enables teams to plan for calls and personalize communications. FuseIT creates and organizes sales intelligence and makes it available in your CRM. 


Powerful up-to-the-minute intelligence is captured as visitors browse your website. FuseIT solutions make this available in their CRM record to accelerate the sales process. Teams leverage website behavior to generate valuable insights into customer needs, nuances, and enthusiasm and then use this to deliver highly personalized experiences. Connecting your website and CRM creates a 360-degree view of your customer exactly where you need it.

We begin by tracking website behavior and sending this to the CRM during a call-to-action. Sales teams use this intelligence to quickly qualify, and understand new leads and prepare for sales and support calls. The data is also perfect for creating new campaign lists based on website behavior.

Receiving a personalized experience is key to building strong relationships and driving revenue growth. FuseIT solutions enable sales teams to personalize web content and send messages to the website from the CRM, supercharging the sales process.

End-to-End Experience


Turn anonymous website visitors into qualified leads and then valued customers.

Insightful Lead Capture
  • Track the behavior of website visitors
  • Based on the behavior, personalize content to engage and drive visitors to your call-to-actions
  • Create CRM leads or contacts from web forms
  • On form submission make the form field values and website visitor behavior available in the individual's CRM record. Update it regularly so reports can be used to identify web behaviors 
  • Generate leads scores from website behavior
  • Unify lead capture across multiple websites

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Sales Intelligence Platform
  • Expose website behavior in the CRM to reveal the visitor's state of mind and purchasing readiness
  • Use leads scores to qualify and prioritize leads
  • Use website behavior to personalize outreaches
  • Use behavior to create marketing segments and automate outbound personalized emails
  • Track returning visitors to identify renewed interest
  • Create CRM reports to identify specific website behaviors

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Sales Enabled Personalization
  • Personalize website content from the CRM as each lead moves through the sales process
  • Amaze visitors by driving live content to the website during sales calls, or leave in-page or popup messages to returning visitors
  • Create website links populated from the CRM to direct visitors to any web page e.g. product page, legal document, or appointment calendar
  • Automate personalized outbound email campaigns based on behavior segments

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Our connectors track and personalize communications with visitors, leads, prospects, and customers throughout the entire lifetime of the relationship.


Website integration with dual-mode personalization

The ultimate way to support your sales team.

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