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S4S for Sales

S4S is an enterprise connector between Sitecore and Salesforce that creates new ways to interact with customers. S4S makes the information in each system available to the other.

S4S shares Sitecore visitor browsing behavior with your Salesforce team to help them understand your next customer. S4S sends Sitecore form submissions to Salesforce including the visitor's website behavior. Salesforce users can view the visitor's digital footprint and state of mind prior to making contact. Conversely, S4S sends Salesforce values to Sitecore to personalize the visitor's website experience. This all happens in real-time meaning users can tweak a Salesforce record to deliver a personalized web experience or page redirects during a sales call

Sales Brief

• Provide up-to-the-minute sales intelligence

• Accelerate lead qualification

• Rapidly prioritize leads

• Personalize web content based on web behavior

• Personalize the website as a sale progresses

• Tag specific website behavior to identify key activity

• Create messages in Salesforce for returning visitors

• Track returning visitors and alert a team member

• Base follow-up timing on renewed interest

• Automate processes using Salesforce workflow

Benefits for Sales

Optimize Sales Teams

  • S4S converts unknown website visitors to sales-qualified leads in Salesforce by capturing form submissions and website behavior.
  • Armed with website visitor behavior, Salesforce teams have insights into a lead’s specific interests, preferences, pain points, state of mind, and purchasing readiness.

  • Leads arrive with a lead score based on their level of engagement and interest. This helps prioritize leads and focus sales efforts on those more likely to convert.

  • Knowing a lead's website behavior enables the outreach communications to be personalized with better messaging to meet their needs and interests. This increases responses and conversions.

  • By tracking returning visits businesses can identify renewed interest and the best time of the day, or night, to follow up with a lead based on their level of engagement and interest. Salesforce users can tag a lead record to receive an alert if the visitor returns.


  • By tracking returning visits businesses can identify renewed interest and the best time of the day, or night, to follow up with a lead based on their level of engagement and interest. Salesforce users can tag a lead record to receive an alert if the visitor returns.

  • Based on website behavior, determine a visitor's suitability for a product or service. This ensures sales efforts are focused on those leads that are most likely to convert.

  • Observe lead behavior and tailor the content and messaging to better meet the visitor's needs and interests.

  • Deliver in-page or popup messages to leads as they traverse through the sales pipeline.

  • The sales team can prioritize leads based on their website behavior. Leads who spend more time on the website or visit frequently can be prioritized.


Process Automation

  • Salesforce workflow can be used to automate the categorization of leads reducing processing times.

  • Campaigns can be created based on visitor website behavior, e.g., frequent visitors to a page can be emailed page-specific information.

  • S4S can look at specific website behavior and flag the visit in Salesforce e.g., competitors, acquisition targets, and potential partners.

Determine Pricing

  • Leads who spend a lot of time on a pricing page indicate possible price hesitancy. Sales should follow up and offer discounts and promotions to close the deal.

  • From their behavior, sales can determine the features or benefits of the product that are most important to the lead. It helps to highlight these features during the sales process and justify a higher product price.

  • If a lead looks at pricing information (e.g., clicking different price options, filling out a price inquiry form), the sales team can use this information to guide their pricing decisions e.g., if leads are selecting a lower-priced option, the sales team may consider adjusting the price.

Improve Revenue Management

  • By analyzing a lead's website behavior, the CRM team can determine which leads are most engaged and likely to convert. They can prioritize these leads and focus their efforts on converting them first to close deals more quickly and increase revenue.

  • Website behavior can provide clues as to a lead's interests and pain points. This information can be used to personalize communications and tailor the sales pitch to the lead's specific needs to build a stronger relationship and increase the likelihood of conversion.

  • Website behavior can reveal how leads are using a product or service. This can be used to identify potential upsell opportunities and increase revenue from existing customers.

  • By analyzing website behavior across all leads, the CRM team can identify patterns and trends and determine which marketing channels and tactics are most effective.

See how S4S works for your other teams:

CMS-CRM connector for Marketing teams


S4S provides granular website behavior data that enables marketers to better understand their audience and create targeted campaigns. With S4S, marketers can also provide personalized content that aligns with their customers' interests, resulting in more engagement and conversions.
Learn more ...

CMS-CRM connector technology


S4S collects website behavior and form submission details and shares them with the Salesforce CRM team. This intelligence lets sales and support professionals qualify leads faster, personalize their approach to customers, and tailor website content to increase conversions and revenue.
Learn more ...

Website integration with dual-mode personalization

The ultimate way to support your sales team.

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