- S4S is a server-side integration that collects Sitecore website form data and visitor behavior and sends it to Salesforce.
Sales professionals in Salesforce use this intelligence to qualify and then understand each visitor (lead), improve interactions, and send target messages.
As conversations are advanced, users can improve engagement by driving website personalization from the lead's Salesforce record (or another mapped record type).
S4S has dual-mode personalization where web content can be personalized in two ways - from Sitecore XP or directed by Salesforce. The latter assumes a Salesforce record has been created i.e., when the visitor becomes identified, usually by submitting a web form.
S4S shares Sitecore visitor browsing behavior with your Salesforce team to help them understand your next customer. S4S sends Sitecore form submissions to Salesforce including the visitor's website behavior. Salesforce users can view the visitor's digital footprint and state of mind prior to making contact. Conversely, S4S sends Salesforce values to Sitecore to personalize the visitor's website experience. This all happens in real-time meaning users can tweak a Salesforce record to deliver a personalized web experience or page redirects during a sales call.
• Integrate Sitecore websites with Salesforce
• Sitecore portal support
• Leverage Salesforce automation
• Simple and fast to install
• Live sales call support
• Support website personalization
• Generate sales intelligence
• Maps web forms to Salesforce records
• Expose website intelligence in Salesforce
• Enable website messaging from Salesforce
Benefits for IT Teams
See how S4S works for your other teams:
S4S is a powerful software that allows businesses to collect and share website behavioral intelligence with their CRM sales team. With this data, sales professionals can qualify leads faster, personalize their approach to customers, and tailor website content to increase conversions and revenue.
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S4S provides granular website behavior data that enables marketers to better understand their audience and create targeted campaigns. With S4S, marketers can also provide personalized content that aligns with their customers' interests, resulting in more engagement and conversions.
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Website integration with dual-mode personalization
The ultimate way to support your sales team.