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S4S for Marketers

S4S is an enterprise connector between Sitecore and Salesforce that creates new and powerful ways to interact with customers. At its simplest, S4S enables Sitecore web forms to be mapped to Salesforce records but its ability to share web intelligence with sales teams is invaluable.

S4S shares Sitecore visitor browsing behavior with your Salesforce team to help them understand your next customer. S4S sends Sitecore form submissions to Salesforce including the visitor's website behavior. Salesforce users can view the visitor's digital footprint and state of mind prior to making contact. Conversely, S4S sends Salesforce values to Sitecore to personalize the visitor's website experience. This all happens in real-time meaning users can tweak a Salesforce record to deliver a personalized web experience or page redirects during a sales call. 

Marketing Brief

• Enable website personalization from Salesforce

• Increase lead registrations

• Map web forms to Salesforce leads, contacts, etc.

• Segment visitors based on website behavior

• Share segments to email automation systems

• Capture click-through behavior in Salesforce

• Simplify and automate lead qualification

• Prioritize leads based on goals and visitor behavior

 No third-party hosting is required

• High level of data privacy

Benefits for Marketers

Enhance Lead Management

  • S4S turns anonymous Sitecore website visitors into qualified leads and valued customers in Salesforce.

  • Create Salesforce leads, contacts, and more from Sitecore web forms.

  • Surface visitor web behavior in Salesforce to reveal insights into their state of mind and purchasing readiness.

  • From a visitor's website behavior assign lead scores to determine their level of engagement and interest. This helps prioritize leads and focus sales efforts on those with a higher likelihood of converting.

  • Knowing a visitor's website behavior enables the outreach to be personalized with better messaging to meet their needs and interests. This increases responses and conversions.

  • From website behavior, businesses can determine a visitor's suitability for a product or service. This ensures sales efforts are focused on those most likely to convert.

  • By observing behavior, the content and messaging can be improved to better meet the needs and interests of leads. This increases sales.

Improved Marketing Communications

  • Send targeted emails based on web behavior.

  • Capture email click-through details in the recipient's Salesforce record.

Effective Brand Management

  • Control website visitor engagement from Salesforce.

  • Enable A/B testing of web content.

Reduce Costs

  • S4S uses systems already owned by the customer so does not require huge upfront or ongoing expenditures.

Mitigate Risk

  • Data storage is limited to Sitecore and Salesforce only – no third-party hosted systems are required. The sales intelligence is confined to systems the customer already owns.

Superior Engagement

  • Track website behavior and personalize the visitor's experience by displaying relevant content, products, and services based on their interests and preferences. 

  • Based on website behavior, drive product recommendations to improve the overall experience and increase the likelihood of a sale.

  • Website behavior can identify website issues, such as page load times, navigation, and layout. Improving these helps improve usability and enhances the customer's experience.

  • Test different versions of page content based on behavior to determine which performs best.

  • Observe visitor website behavior and proactively offer support or assistance when needed, improving the experience and increasing the likelihood of a purchase.


Optimize Pricing and Revenue Generation

  • Determine visitor budget (and sticker shock) based on web behavior.

  • Pass sales intelligence to the Salesforce team to increase revenue.

  • A visitor spending a significant amount of time on a product page may indicate they are interested in the product but hesitant to purchase due to the price.

  • Visitors who add a product to their cart and then abandon the purchase may have been discouraged by the price.

  • A visitor who clicks on pricing information or compares prices may be price-sensitive and looking for a better deal.

  • If a visitor returns to a product page multiple times, may be interested in the product but are still considering the price.

  • Visitors who immediately leave a product page after seeing the price may indicate that the price is too high.


See how S4S works for your other teams:

CMS-CRM connector for Marketing teams


S4S is a powerful software that allows businesses to collect and share website behavioral intelligence with their CRM sales team. With this data, sales professionals can qualify leads faster, personalize their approach to customers, and tailor website content to increase conversions and revenue.
Learn more ...

CMS-CRM connector technology


S4S collects website behavior and form submission details and shares them with the Salesforce CRM team. This intelligence lets sales and support professionals qualify leads faster, personalize their approach to customers, and tailor website content to increase conversions and revenue.
Learn more ...

Website integration with dual-mode personalization

The ultimate way to support your sales team.

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