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Technology Team Solutions

CRM-to-website integration creates a 360-degree view of each customer in the CRM - exactly where it is needed. FuseIT connectors accelerate customer engagement and productivity by leveraging web form data and website behavior. Our technology generates valuable insights into customer needs and preferences and uses these to create highly personalized spoken and digital communications.

Initially, each website visitor is tracked and profiled over one or more visits. This intelligence is (1) used as a data source to personalize the website in real time and (2) sent to the CRM during web form submission. In the CRM, sales teams can use it to qualify and segment inbound leads, determine when important leads have returned to the website, and identify the lead's state of mind. From lead records, they can override website personalization to promote targeted messages to individual visitors.

End-to-End Experience


Turn anonymous website visitors into qualified leads and then valued customers.

Insightful Lead Capture
  • Track the behavior of website visitors
  • Based on the behavior, personalize content to engage and drive visitors to your call-to-actions
  • Create CRM leads or contacts from web forms
  • On form submission make the form field values and website visitor behavior available in the individual's CRM record. Update it regularly so reports can be used to identify web behaviors 
  • Generate leads scores from website behavior
  • Unify lead capture across multiple websites

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Sales Intelligence Platform
  • Expose website behavior in the CRM to reveal the visitor's state of mind and purchasing readiness
  • Use leads scores to qualify and prioritize leads
  • Use website behavior to personalize outreaches
  • Use behavior to create marketing segments and automate outbound personalized emails
  • Track returning visitors to identify renewed interest
  • Create CRM reports to identify specific website behaviors

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Sales Enabled Personalization
  • Personalize website content from the CRM as each lead moves through the sales process
  • Amaze visitors by driving live content to the website during sales calls, or leave in-page or popup messages to returning visitors
  • Create website links populated from the CRM to direct visitors to any web page e.g. product page, legal document, or appointment calendar
  • Automate personalized outbound email campaigns based on behavior segments

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FuseIT connectors track and enable personalized communications with visitors, leads, prospects, and customers throughout the lifetime of the relationship.

Connector Solutions

Website integration with dual-mode personalization

The ultimate way to support your sales team.

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