S4S - Sitecore for Salesforce

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S4S delivers powerful intelligence directly into Salesforce, helping sales teams qualify, segment, and better understand inbound leads. It also enables personalized website experiences and tailored messaging as prospects move through the funnel.
The result? A faster sales cycle and higher conversion rates.
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Next-Generation Sales Intelligence

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Connect your Sitecore website to Salesforce
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Push web form entries and visit behavior to Salesforce
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Automate lead qualification
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Deliver sales messages to returning website visitors
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Personalize web content from Salesforce
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Get notified when key visitors return to the site

Building magical customer journeys

Discover ways to work with customers without leaving Salesforce. S4S intelligence gathering, automation enablement, and personalization benefit everyone in the customer journey:

  • A website visitor completes a Sitecore form that creates a lead in Salesforce (the form was mapped with S4S)
  • In Salesforce, a new record immediately appears. It includes the Sitecore browsing behavior from all visits - ideal for fast lead qualification
  • The sales team uses a report to identify important leads based on the number of Sitecore page visits
  • The sales team looks at the behavior to learn about the visitor
  • A team member changes a field value in the visitor's Salesforce record. Sitecore instantly adjusts the web experience
  • The team member makes a sales call to the visitor and, from Salesforce, populates a link on the website that directs the visitor to a targeted page

S4S shares Sitecore visitor browsing behavior with Salesforce teams to help them understand their next customer. S4S sends Sitecore form submissions to Salesforce including the visitor's website behavior. Sales can view the visitor's digital footprint and state of mind prior to making contact. Conversely, S4S sends Salesforce values to Sitecore to personalize the visitor's website experience. This all happens in real-time meaning sales can tweak a Salesforce record to deliver a personalized web experience or page redirects, even during a sales call.
Additionally, Sitecore marketers can import Salesforce campaign and report lists for use with Sitecore Email Experience Manager.

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