FuseIT Perspectives

Large organizations have important documents that need robust protection. Often the creation, receipt, maintenance, use, and disposal of documents are governed by tight regulations and non-compliance has serious consequences. If your organization needs to meet strict document governance and regulatory compliance obligations, Micro Focus Content Manager (aka HP Records Manager, ...

Marketing to a segment size of one is called individualization i.e. real one-to-one personalization. In practical terms, it can show unique content to every website visitor, and a different message in every email sent in a campaign. Individualization is more effective than personalization because it is powered by more data (and that data is more up-to-date). So who are these i ...

The benefits of personalization have been proven over many years but what does personalization really mean? Most people think of it as being the first name in an email salutation, or a product recommendation on a website but this is only one type of personalization called individualization. Personalization can be less granular and separately target groups of like-minded prospec ...

To personalize messaging, you first need to know about the person. But what is a person? Are they a line item on a purchased list, an anonymous website visitor, a contact in your CRM, a prospect who just walked in the door, or somebody else? Your knowledge of each of these types of people is very different.  Data used for Personalization  Let's consider the common marketing s ...

You may think this is an unusual mix of technologies but we're encountering more and more organizations who use Sitecore, Salesforce, and Micro Focus Content Manager and need them to communicate with each other. Each technology has attributes that ensure it will be popular for many years to come. Sitecore leads the relentless drive for web content personalization and is suppor ...

When you integrate the best CRM with the best CMS many powerful sales and marketing opportunities arise! The biggest gains are in controlling personalization where each website visitor is delivered exclusive content to improve engagement, build loyalty, and increase sales. It's important to pitch targeted marketing messages to prospects as they move through the sales funnel. T ...

Knowing who is on your website and what they are doing is powerful intelligence particularly if the visitor is already in your sales funnel. The number of visits, products/pages viewed, goals hit, and the plethora of other behavior Sitecore gathers is solid gold to the sales and marketing teams. They use it to prepare for sales calls, personalize communications, identify rene ...

At FuseIT our Salesforce teams create new and improve existing systems. This work includes software design, development, testing, deployment, training, and a host of other services. Partners like FuseIT help Salesforce clients: Collect more high-quality leads Increase customer intelligence Predict what customers want Automate marketing and business processes Build apps ...

Almost every day we hear of a new integration challenge, and that is only in our niche Sitecore-Salesforce space. This article looks at why it is not always easy to expose the data in one system to another. Integration Approaches Integrations are usually traditional "syncs" or real-time "gets" from a single source of data, or some combination of both. A sync copies the dat ...