The S4S Cloud Salesforce integration pushes web form submissions and visitor browsing behavior directly to Salesforce leads or contacts. Salesforce users can view the behavioral intelligence to get a better understanding of the prospect they are working with. The behavior data includes pages visited, the number of visits, visit durations, time/date of the last visit, visitor location, what device they used, how they arrived on the website, and more. During the sales cycle, Salesforce users can increase conversions by personalizing web content or pop-up messages to make the visitor's web experience more relevant.
Every website visitor is unique. Visitors arrive from different sources, expect different content, and are at different stages in the customer journey. Effective websites track behavior and personalize content to better meet the needs of every visitor.
S4S Cloud lets you push web form data, visitor behavior, and analytics directly to Salesforce. Sales reps are notified when a new record is created or a visitor returns to the website. They can also use behavioral intelligence to plan sales calls and approaches. During the sales cycle, reps can personalize web content in hundreds of ways to make it more relevant to each visitor. For example, content can be tailored based on visitor demographics, intent, interests, behavior, level of familiarity, and more.