See the power of S4S in action.
Register for 21 March 2023
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The S4S Cloud Salesforce integration pushes web form submissions and visitor browsing behavior directly to Salesforce leads or contacts. Salesforce users can view the behavioral intelligence to get a better understanding of the prospect they are working with. The behavior data includes pages visited, the number of visits, visit durations, time/date of the last visit, visitor location, what device they used, how they arrived on the website, and more. During the sales cycle, Salesforce users can increase conversions by personalizing web content or pop-up messages to make the visitor's web experience more relevant.
Every website visitor is unique. Visitors arrive from different sources, expect different content, and are at different stages in the customer journey. Effective websites track behavior and personalize content to better meet the needs of every visitor.
S4S Cloud lets you push web form data, visitor behavior, and analytics directly to Salesforce. Sales reps are notified when a new record is created or a visitor returns to the website. They can also use behavioral intelligence to plan sales calls and approaches. During the sales cycle, reps can personalize web content in hundreds of ways to make it more relevant to each visitor. For example, content can be tailored based on visitor demographics, intent, interests, behavior, level of familiarity, and more.
S4S Cloud is about the individual visitor. Unlike quantitative tools, which focus on website A/B testing, heatmaps, and funnel analysis, S4S Cloud tracks the website activities of each visitor and personalizes their web experience based on their browsing behavior.
S4S Cloud can map a web form to any Salesforce object. This is typically a lead or a contract but can be any standard or custom object. When a visitor submits a web form they become identified, and their browsing behavior is attached to their record. In Salesforce this intelligence helps sales reps and support agents:
From within Salesforce, sales reps and support agents can also deliver website content personalizations to each website visitor:
S4S Cloud introduces a very different approach to Salesforce integration by moving the form logic and intelligence from the website to Salesforce. Being uncoupled from the website means S4S Cloud supports any website or headless CMS.
S4S Cloud is a Salesforce application that receives lightweight calls from a visitor's browser. It can create or update Salesforce records and map web form values and behavior data to the record. Salesforce field values can also be mapped back to the client's browser to enable website personalization.
S4S Cloud focuses on delivering a first-class experience to every website visitor:
Eliminating the intermediate data store between your website and Salesforce has many advantages:
Please contact us for more information or to see a demo of S4S Cloud in action.
Interested in knowing more? Tell us about your challenges and find out how we can help.
See the power of S4S in action.
Register for 21 March 2023
is
* Friday in the US is
Saturday in New Zealand.
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