Digital Experience Platforms (DXP) vendors are learning that their platforms cannot be all things to all people. The days of monolithic super-systems appear to be ending as vendors struggle to rapidly integrate a flood of new innovations with the quality that customers demand. Many of these mega-suites are inundated with technical debt that challenges both vendors and customers ...
Implicit vs. Explicit Website Personalization
Categorizing like-minded people into groups then delivering targeted content to each group is called personalization. The first task is to create collections of like-minded individuals and this is the focus of this blog! Acquiring Data Before we can categorize an individual, we need to know more about them but how do we collect this data? Consider trying to identify if a web ...
Salesforce, Micro Focus Content Manager, and Taxonomies
Large organizations have important documents that need robust protection. Often the creation, receipt, maintenance, use, and disposal of documents are governed by tight regulations and non-compliance has serious consequences. If your organization needs to meet strict document governance and regulatory compliance obligations, Micro Focus Content Manager (aka HP Records Manager, ...
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