FuseIT Perspectives

When you integrate the best CRM with the best CMS many powerful sales and marketing opportunities arise! The biggest gains are in controlling personalization where each website visitor is delivered exclusive content to improve engagement, build loyalty, and increase sales. It's important to pitch targeted marketing messages to prospects as they move through the sales funnel. T ...

Knowing who is on your website and what they are doing is powerful intelligence particularly if the visitor is already in your sales funnel. The number of visits, products/pages viewed, goals hit, and the plethora of other behavior Sitecore gathers is solid gold to the sales and marketing teams. They use it to prepare for sales calls, personalize communications, identify rene ...