As an independent software integrator, we've always viewed the big vendors as helping us more than we help them. How silly is that? I recently asked a vendor, "How come you don't integrate with Salesforce?". He replied, "Our customers have never asked for it". Momentarily that made sense so I thanked him and walked away. But hang on, I belatedly thought, wouldn't you like your ...
FuseIT Perspectives
Salesforce with Micro Focus Content Manager
How do you stop users from saving documents to their local drives when they need to be in the Record Management System? The answer is simple: Make it easier to save the document in the RMS Make it easier to find the document in the future Do that, add some more benefits, and recalcitrant users will never re-offend! System integration is just one way to achieve this. In the B ...
Sitecore and Salesforce: The Weakest Link
Selling is just one step in the sales and marketing process! A weak link in this process is the sales/marketing interface. This is where marketing-generated leads are handed to the sales team and sadly, where important sales intelligence is lost. Further, because the interface is typically primitive and the data flow is in one direction, the sales team cannot influence the lea ...
Sitecore for the Salesforce Team
Websites are traditionally "owned" by the marketing team but sales revenue can potentially explode if marketing concedes some ground to the sales team. "Sacrilege, not in my lifetime" I hear marketers say but relax, it's only a few minor concessions. The Case For ten years, FuseIT has been introducing innovative features that let sales reps leverage Sitecore analytics and perso ...
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