It was 2000 when I first learned about ERD's. I was a late starter. Like a major historic event, I remember the exact class and how excited I was to learn a new way of thinking. The amazing thing about Entity Relationship Diagrams is how they describe a business in a visual way. Within seconds, you can look at an ERD and understand what the business is and how it works. You c ...
FuseIT Perspectives
Sitecore + Salesforce Makes Sense (and Money)
For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about. Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while ...
Salesforce and Micro Focus Content Manager
While Salesforce is a superstar and widely known, Micro Focus Content Manager is software known only to a small group of record management specialists. Talk to these experts and you will discover a world different from what you might imagine. While typical users stress the importance of data quality, the focus of record managers is on the integrity of complete documents (or re ...
Personalization, Personalisation, Personalizacja!
To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions a ...
Integration Benefits and Opportunities
After purchasing your new software system you probably need to integrate it. Integration streamlines your processes, reduces costs, improves data quality, and can breathe new life into adjacent legacy systems you are stuck with. Integration collects related data scattered across different systems. By consolidating these fragments into a complete view, users can stay in their p ...
Website Analytics Data and Salesforce
Website analytics has two distinct flavors, behavior data aggregated across all visitors versus the behavior of an individual on the website. Marketing is more interested in the former because it reveals how the website is working e.g. site visits, popular landing pages, referral sources. Sales need the latter to understand the desires, nuances, capabilities, and budget of each ...
Personalizing Sitecore from Salesforce
Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Persona ...
Sitecore, Salesforce, Single Customer View
A single customer view is a complete profile of your customer in one place. It provides everything you need to create interest, build trust, and effectively communicate with them. The data in a single customer view (SCV) is aggregated from other sources rather than being a single source of truth (SSOT), the latter being a higher standard. Ideally, your single customer view is ...
Sitecore, Salesforce and Moscow
MoSCoW is a project management prioritization technique that is an acronym for Must have, Should have, Could have, and Won't have. You can apply MoSCoW to any list but let's apply it to a list of Sitecore to Salesforce CRM integration needs. Like any project, integrations are subject to time, cost, and scope constraints. Since scope (or features) is the very reason for sta ...
Micro Focus Content Manager and AI
As innovators, we are always looking at how emerging technologies can improve operational efficiency. The following is a brief look at how Artificial Intelligence (AI) can be applied to records management systems, specifically TRIM. Micro Focus Content Manager (TRIM) is likely to be around for a long time yet! Why? Because migrating the huge volume of TRIM documents to another ...
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