Salesforce

With Salesforce now using Amazon Web Services (AWS) Cloud infrastructure in Australia, Government departments are assured their data is no longer offshore. AWS also has parallel government cloud offerings which present an opportunity to see what else can be done to take advantage of cloud computing. What are some typical systems you could potentially host in AWS? Web Conten ...

So you want to integrate with Salesforce! This usually means you have outside data you want in Salesforce, or Salesforce data you want out, or both. Interestingly, there are two ways to get stuff in and two ways to get stuff out, and some ways can be better than others. To get data out of Salesforce, for example, I can be in Salesforce and push it out, or be outside Salesforce ...

Every record in your database should be CRATA - Complete, Relevant, Accurate, Timely, and Accessible. I've always been intrigued by what "Timely" really means, bottom line it always comes down to when stuff happens!  Synchronous Synchronous communication is the real-time interaction between two endpoints. In the human world, this is like a conversation, or online meeting usin ...

Sitecore visitors who complete and submit a web form have the option of pushing the analytics to Salesforce. In the CRM this information is invaluable to the sales team who can use it to get a greater understanding of their prospect. But how does it work?  Sitecore has three types of form, Web Forms for Marketers (WFFM), Sitecore Experience Forms, and custom forms. The followi ...

For those of us who look back and can’t remember a time before Sitecore (I blame the red wine), it seems life is playing a trick, or more precisely, Sitecore is! There was a time when we lived in SQL Server - developing migration scripts, writing stored procs, and running Query Analyser, then along came MongoDB and change was forced upon us. After a life of SQL constraints (li ...

Let's look at what a web form should ultimately be, ignoring the technicalities. First, the usual suspects: Clear form labeling so visitors know what they are being asked for As few fields as possible to encourage them to complete the form First name field so you can respond at a personal level  Contact field, usually email address Details field for ad-hoc information A ...

What if we could integrate everything! Well, not exactly everything but integrate the essential software that every enterprise should be using. According to Gartner, the likely candidates are:  Sitecore CMS: Leader in the Digital Experience Platforms quadrant Salesforce CRM: Leader in the CRM Customer Engagement Center quadrant Salesforce Marketing Cloud: Leader in the Dig ...

Last year Sitecore announced its partnership with Salesforce Marketing Cloud. This will result in an integration that will help digital marketers build personalized marketing campaigns using a range of communication options. This combination of the best of the best will even further extend the current capabilities offered by Sitecore's Email Experience Manager (EXM). Some of t ...

The decision by Salesforce to host its services in Australia has led to an upsurge of interest from government departments who can now be satisfied their data is not being stored offshore. Salesforce is appealing for many reasons including powerful workflow and reporting features all wrapped up in an intuitive web interface. It is easy to see why Salesforce is the world's leadi ...

Creating leads in Salesforce from Sitecore web forms sounds simple until you really start thinking about it! To save a lot of effort, you need clear business rules around lead creation before you start developing a solution. So, you have a simple web form, maybe with the following fields: First name text box Last name text box Email address text box Area of interest drop ...