Selling is an effort in both marketing and sales. While Sitecore is a powerful marketing system, the visitor journey comes to an abrupt end when the lead is passed to the sales team. During the transference, vital intelligence and interaction opportunities are lost and this impacts sales revenue. Selling should be a single journey through marketing and sales, collecting prosp ...
Welcome to the Technology posts.
Software Retirement vs. Integration
Much has been said about creating software yet so little about retiring it. In many ways retiring software is just as complicated as buying or building new software. This is because your data is encapsulated in the current system and a large migration project is required to clean and migrate it to its replacement. This can be a very costly exercise. Typically, software is re ...
Website Personalization – A Manual Approach
How about another approach to website personalization! Rather than using guesswork, aka sophisticated algorithms, to determine the current state and mind of your website visitors, why not just ask them? Maybe I’m being naïve, but surely, the visitors know what they want to see. Even before we click on a link to a website, we already have expectations of what we want to see. Th ...
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