Technology

This article takes a high-level look at some of the problems integration solves. Why is it a high level look? Recently I got lambasted by a somewhat angry group of end-users for talking technical while hosting a round table. In my defense, I'd mentioned something technical and momentum just kicked in. To them, I was disconnected from reality and needed a hard reboot or somethin ...

Sitecore analytics is the ultimate source of sales intelligence. A lead's website behavior is exactly what a rep needs before making a sales call. But how do we bridge the gap and make this available so they can do their magic! This commentary speaks to teams that guide prospects through the sales process. Sitecore captures web behavior for personalization purposes. By capturi ...

While marketers work with entire populations, the sales team focus on individuals. Marketers tend to view people holistically, seeking patterns and trends to optimize visitor engagement whereas sales work one-on-one so they need what we call the "good oil" on each prospect. In fact, marketers do capture very important web browsing data that would be invaluable to the sales team ...

Sitecore provides an extensive suite of marketing tools - no argument there, Sitecore is a winner! But marketing is only one element of a successful business and by providing only marketing features, Sitecore customers must rely on integrations to build an effective fully connected system. In many cases, this passes the challenge to integrators who need skills in both Sitecore ...

Sitecore customers who choose not to implement personalization are only halfway down Sitecore Road. Personalization improves visitor engagement which leads directly to more sales and, it was probably the pivotal reason for buying Sitecore. As if to put another nail in the coffin, some customers use Google Analytics (GA) instead of Sitecore analytics. This makes it even harder t ...

TRIM, or Micro Focus Content Manager, is the EDRMS benchmark used by around 230 organizations in Australia alone. Departments and agencies have long expressed frustration with TRIM around the manual effort involved in daily recordkeeping and the lingering need to still use paper documents. TRIM is still largely isolated from other systems, so business tasks often require the i ...

Let's look at using syncing to implement some typical workflows in Sitecore and Salesforce. What is syncing? It's the replication of data from one system to another and functionality that tries to keep both data sets up-to-date. The alternative is having a single source of truth and accessing the data when you need it in real time. Does that mean syncing creates a double sourc ...

Organizations that use Sitecore and Salesforce may want to share information with their customers, partners, staff, students or any other group of users. There are several ways to achieve this - we will look at two. Salesforce Community Cloud "Communities" is a ready-made portal that organizations use to disseminate information like knowledge bases, FAQs, forums, messaging, a ...

Selling is dramatically changing and now there are over 7000 solutions with software products in the Marketing Technology space. It's almost impossible to find technology combinations that align with all your needs. The big challenge is you "don't know what you don't know", and don't have the time to find out. Annoyingly no product or product combination will work perfectly so ...

As an IT company we love technology so much we often get consumed with new features and ideas. Sometimes we forget that customers want to use our products to save and make money. Our fun space is S4S, our Sitecore to Salesforce integration. It's sold all over the world to companies of all sizes. Technically we think it's amazing but in reality, most customers don't want all th ...