A single customer view is a complete profile of your customer in one place. It provides everything you need to create interest, build trust, and effectively communicate with them. The data in a single customer view (SCV) is aggregated from other sources rather than being a single source of truth (SSOT), the latter being a higher standard. Ideally, your single customer view is a ...
Sales and Marketing
Sitecore Salesforce integration (S4S) website design considerations
Sitecore and Salesforce may seem unlikely companions but each collects information that can make the other much better! In fact, from a sales and marketing perspective, they are like nuts and bolts - perfectly complementary. Both systems deal with the same individuals but at different stages in the sales funnel. When trying to "know your customer better" why throw out everythin ...
Personalize voice conversations based on geodata in Sitecore and Salesforce
While Sitecore enables marketers to deliver digital personalizations, S4S helps sales teams deliver personalized voice calls. Research suggests 92% of marketers believe their customers expect personalized experiences. The recognized leader in personalization is Sitecore who has been delivering targeted content to website visitors for many years. Sitecore customers that also use ...
Advanced Call Processing with Sitecore and Salesforce
Using Salesforce and Sitecore? S4S is an integration that makes your business more profitable. Some S4S features will amaze, some intrigue and other features will not apply to your business. In this post, we look at the S4S Now feature and how it helps the sales and support teams process inbound phone calls (or outbound voice calls). Voice and Vision Clearly, operators need to ...
Sitecore, Salesforce and Marketing Cloud Sales Intelligence
Companies interact with contacts in many different ways so when designing a customer journey you need systems that don't impose constraints. This post looks at how four solutions, Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, and S4S, can work together to create a huge number of possible customer journeys through the sales funnel. The key to designing great journey ...
The Sitecore, Salesforce & Marketing Cloud Round Trip
You may have seen the infographic that shows a lead's round trip between Sitecore, Salesforce CRM, and Salesforce Marketing Cloud (or Pardot, Marketo, Eloqua, and a bunch of others). The conduit is S4S which allows the intelligence collected by each system to be accumulated, shared, and then used to increase lead engagement. Increasing engagement Increased engagement translat ...
Are Prolonginators Sabotaging Your Success?
While prolonginator is not a real word, it should be because we all know people like this! If one is in your sales or support team your business has a big problem. High levels of responsiveness are absolutely essential in both B2C and B2B worlds. Consider a car buyer who has researched dozens of models, made meticulous comparisons, and finally made the decision to buy. The pros ...
Selling Big-Ticket Items on Enterprise Websites
When it comes to selling big-ticket items, throw out everything you know about eCommerce! A shopping basket on steroids is not going to cut the mustard. Let's look at selling luxury and high-value goods in the age of artificial intelligence, mass transactions, and quick turnarounds. The Landscape Premium products aren't always luxury items like fast cars, private jets, or gold ...
The Value of Integration Partners
As an independent software integrator, we've always viewed the big vendors as helping us more than we help them. How silly is that? I recently asked a vendor, "How come you don't integrate with Salesforce?". He replied, "Our customers have never asked for it". Momentarily that made sense so I thanked him and walked away. But hang on, I belatedly thought, wouldn't you like your ...
Sitecore and Salesforce: The Weakest Link
Selling is just one step in the sales and marketing process! A weak link in this process is the sales/marketing interface. This is where marketing-generated leads are handed to the sales team and sadly, where important sales intelligence is lost. Further, because the interface is typically primitive and the data flow is in one direction, the sales team cannot influence the lea ...
- Obligation free - no pressure!
- At a time that works for you
- One hour but can be shorter
- At any technical level
- All questions answered
- Your video application or ours
- Access to an integration trial
New Zealand
is
* Friday in the US is
Saturday in New Zealand.