Salesforce

You could easily argue that Sitecore and Salesforce are individually the best of the best in their respective fields.  Sitecore: The ultimate website technology to attract and fascinate prospects with your amazing products (or services) Salesforce: The complete set of tools to interact with and sell to prospects and retain them when they are customers But from this, it is cle ...

If you are a small or medium-sized business it is likely that some, or all, of your customer data, is stored in a spreadsheet, word document, Outlook, or another system. I, for one, completely understand – a spreadsheet is probably the most productive program on your computer, you’ve already paid for it, so why not use it for everything, right? The simple answer is no; it is as ...

In most businesses today, there are multiple systems supporting day to day operations. A very common question I hear is, “Where do we store our master data?”. There are many answers to this question but my favorite is, “In just one place”! When the conversation involves Sitecore and Salesforce, the answer is a resounding, “Salesforce”. Why? Because the sales team go to the CRM ...

What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control website ...

Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling face and a snazzy website. Savvy enterprise ...

Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversation than when a pros ...

Businesses need to attract or retain customers. It has been proven that regular, focused, and positive communication will keep your brand foremost in their minds, make them more likely to buy from you again, refer your company to others, and keep the door open for future selling opportunities. Customer communication is a business fundamental.   “But I’m too busy and constant co ...