Introducing LoupeED

LoupeED connects all of your websites to your CRM. Real-time student insight, automation, AI and website personalisation, all from inside Salesforce, so you convert more of the applicants you already have and lose fewer of them between offer and census.

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Connect

A complete, trustworthy picture of each student in one place.

Understand

Individual behaviour turned into signals, not aggregate statistics.

Engage

Tailored experiences based on who someone is and what they need now.

Guide

Clear next steps and shared visibility across every stage of the student journey.

Your CRM becomes a system of intelligence

Most institutions use their CRM as a filing system. Information goes in, reports come out, and the real thinking happens somewhere else, usually in a spreadsheet and usually too late to act on. LoupeED changes what your CRM does. Student signals arrive in real time, patterns surface automatically, and your teams act from insight rather than instinct.

Recruitment attracts the right students, not just more of them

Real behavioural signals replace assumptions. Wasted spend drops. The enquiries handed to admissions arrive informed and ready.

Admissions walks into every conversation already up to speed

They know what the prospective student has read, what they ignored, and what brought them back. Time to offer shortens. Melt drops.

Enrolment starts with the full picture, not a blank screen

What the applicant cared about during recruitment carries straight into offer-to-enrol and enrol-to-day-one. No re-discovery, no repeated forms.

Student success sees risk and opportunity early

Disengagement signals surface in time to act on them. Persistence conversations begin before midterms, not after.

Student services resolves issues with full context

Every interaction sits on top of everything that came before, so students stop having to explain themselves twice.

Alumni stay connected, not chased once a year

Staying within the environment that supported them as students, giving and mentoring feel like a continuation, not a cold approach.

Privacy friendly visitor identification

LoupeED identifies returning visitors using data they already shared with you, not data gathered from elsewhere. When someone submits an enquiry form or logs into the student portal, their CRM record is matched using first-party identifiers and the details they gave you directly. No third-party cookies, no cross-site tracking, and no inference from behaviour on other websites. For an institution holding applicant, student and visa-linked data across more than one jurisdiction, that matters: the data stays inside your own Salesforce org, under the data protection controls you already operate.

See it with your own student journey

Walk us through one student journey, from first enquiry to census. We’ll show you where the signal already exists, and where it’s being lost.

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Focus in on student behaviour and turn it into real-time intelligence