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Students are holding more offers and deciding later.
Finance directors in England told the Office for Students in 2026 that students are "accepting multiple offers and withdrawing at the last minute", and that this is making it harder to forecast and budget for the year.
In 2024-25, English providers' UK recruitment came in 8.6% below forecast.
Email engagement tells you who is opening your messages. It can't tell you who is still weighing you up.
A student who has gone quiet in the inbox and a student who has gone quiet altogether look identical on the report.
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Four weeks before registration opens, the admissions lead at a mid-sized English university runs the weekly offer-holder report.
Priya accepted her offer in June. She hasn't opened an email since July.
On the report, Priya looks lost. She isn't.
She has been back on the website five times this week, reading the accommodation pages, the deferral policy and the hardship fund.
She's still deciding, and the questions she's asking are about money and where she'll live, not the course.
None of that reaches the admissions team. By the time it does, it arrives as a withdrawal.
From falling open rates to knowing who's still deciding.
Three simple steps.
See who is still deciding, and what about.
Once an offer-holder identifies themselves on the website through a form or sign-in the university has set up, their visits appear as a timeline on their Salesforce record.
Call with the right answer.
Before the call, a short briefing summarises what the student has been reading. Priya gets a call from the accommodation team about her options, not another reminder to complete enrolment.
Let the website answer first.
Pages show offer-holders what applies to them, such as deadlines, funding and accommodation for their programme, and hold back recruitment content they no longer need.
Works with your existing websites and Salesforce environment.
LoupeED sees website activity from offer-holders who have accepted your cookie banner and identified themselves through a form or sign-in you've set up, so some offer-holders will stay out of view. Your privacy notice needs to describe the activity.
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Understand the opportunity.
Every offer-holder who goes quiet is still telling you something. The question is whether anyone can hear it.
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