Providing personalized experiences is key to building strong relationships and driving revenue growth. Sitecore delivers such experiences, while Salesforce is a powerful tool for processing leads and managing ongoing customer relationships. Integrating Sitecore with Salesforce provides a 360-degree view of each customer, and enables sales and support teams to personalize experiences and deliver targeted messages.
Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak. Instead of using cloud-based middleware or server applications for implementing website personalization, a simpler alternative is now available, and it works across all web platforms. This article is a brief look at how these advances simplify the key aspects of personalization - data storage, workflow automation, and integration.
Disconnected documents are a huge challenge for those who look after important records. Record managers are well aware that every document has a context and is connected to people, places, times, other documents, and more. An orphaned document on a user's computer is missing its context and provides only half a story.
The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype. Some current web-related examples are MACH, Composability, DXC, and JAMstack. These buzzy terms address the "how", but not the "what", and businesses can easily get caught up in technobabble and forget the core objectives.
Integrating Micro Focus Content Manager with Salesforce simply makes sense. Intelligent connecting best-of-breed systems is now widely preferred over creating bespoke "do it all" products.
If you are entrusted to store and manage information, there has never been a time when this is more challenging! Protecting and caring for information requires good management, trained staff, and modern processes. If you have Micro Focus Content Manager (TRIM) and Salesforce, T4S is a powerful integration that will make your life much easier.
Website technologies may be more clever than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here.
At FuseIT we spend a lot of time focused on how to attract new business using web forms. This short commentary shares what we have learned using Sitecore websites but it also applies to sites using other technologies.
There are many ways to transact data between Salesforce and an external system. This post considers the questions you need to ask, the leading options, and the concessions you will need to make.
Healthcare payers, providers, and vendors are facing more competition as consumers are increasingly making their choices online. Coupled with this, consumers are demanding more and more from their online experiences. Fortunately, there are engagement techniques already proven successful in other industries that can be applied to the healthcare industry to ensure consumers are attracted to your brands and stay loyal to them.
So you want to integrate with Salesforce! This usually means you have outside data you want in Salesforce, or Salesforce data you want out, or both. Interestingly, there are two ways to get stuff in and two ways to get stuff out, and some ways can be better than others.
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