FuseIT Perspectives

Sitecore has powerful features to ensure visitors stay on your site. Real-time personalization delivers targeted content, A/B testing makes sure your content is highly tuned for maximum engagement, and advanced web forms to name a few. Marketing has control over these features but after the visitor submits a call to action, their job is done and the skills of a proficient sale ...

You've got a website! You've got Salesforce! For a million reasons, they need to be connected. You will be amazed at the benefits, ease of implementation, and cost of using S4S Cloud to achieve this. This short read is about the why, how, and where. A new approach! What's that about? First of all, it's getting really complex in the analytics space so we wiped the slate clean a ...

If you are entrusted to store and manage information, there has never been a time when this is more challenging! Protecting and caring for information requires good management, trained staff, and modern processes. If you have Micro Focus Content Manager (TRIM) and Salesforce, T4S is a powerful integration that will make your life much easier. Attachments in Salesforce It all ...

Salesforce processes people, products, and problems. We can manage products, and somewhat manage problems but managing people is a challenge on another level. Yet, this is what is required to turn website visitors into paying customers. Salesforce reps need to shift the prospect's current state of mind into a buying mindset. Google tells us the first rule of selling is knowing ...

Fundamentally, websites are about creating brand enthusiasm and capturing visitor details, usually via a web form. Sitecore forms have advanced editing capabilities, drag and drop, and include multi-step wizards. They are simple to use and can be quickly mapped to Salesforce using the S4S integration.  Although "Contact Us" is the most common use of a web form, there are many ...

Integrating Micro Focus Content Manager with Salesforce simply makes sense. Intelligent connecting best-of-breed systems is now widely preferred over creating bespoke "do it all" products. Micro Focus Content Manager (aka TRIM) is a highly scalable record management system that helps businesses and agencies meet regulatory compliance requirements and organizational mandates. C ...

Website browsing intelligence helps sales teams interact with prospects more effectively. The visit count and durations, goals, pages visited, last visit date, and other "tells" all reveal the visitor's level of engagement, state of mind, budget, sales readiness, and more. This is valuable intelligence when preparing one-to-one communications, creating targeted multi-media camp ...

Sitecore Personalize (and Sitecore CDP) is the technology du jour at this year's Sitecore Symposium. They are perfect technologies for dealing with web optimization and behavioral analytics in a composable way. Over the last six months, we have developed CDP4S, a Salesforce integration that makes it super easy to understand the website behavior data captured by these technolog ...

Sitecore personalization is still a mystery to many but the objective is quite simple - create compelling content to increase visitor engagement, generate more leads, and make more sales. But exactly what should you personalize? This post looks at how to inspire visitors to engage with your brand, become customers, retain them, and re-engage them if they drift away. About Site ...

We are excited to be working with Sitecore CDP and congratulate those who had the vision to integrate Boxever technology into the Sitecore ecosystem. The improved flexibility CDP (or Customer Data Platform) provides will benefit many. In terms of Sitecore to Salesforce integration, we have customers looking to upgrade to Sitecore CDP so to support these we've released CDP4S. Th ...