FuseIT Perspectives

Knowing who is on your website and what they are doing is powerful intelligence particularly if the visitor is already in your sales funnel. The number of visits, products/pages viewed, goals hit, and the plethora of other behavior Sitecore gathers is solid gold to the sales and marketing teams. They use it to prepare for sales calls, personalize communications, identify rene ...

At FuseIT our Salesforce teams create new and improve existing systems. This work includes software design, development, testing, deployment, training, and a host of other services. Partners like FuseIT help Salesforce clients: Collect more high-quality leads Increase customer intelligence Predict what customers want Automate marketing and business processes Build apps ...

Almost every day we hear of a new integration challenge, and that is only in our niche Sitecore-Salesforce space. This article looks at why it is not always easy to expose the data in one system to another. Integration Approaches Integrations are usually traditional "syncs" or real-time "gets" from a single source of data, or some combination of both. A sync copies the dat ...

It was 2000 when I first learned about ERD's. I was a late starter. Like a major historic event, I remember the exact class and how excited I was to learn a new way of thinking. The amazing thing about Entity Relationship Diagrams is how they describe a business in a visual way. Within seconds, you can look at an ERD and understand what the business is and how it works. You c ...

For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about.  Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while ...

While Salesforce is a superstar and widely known, Micro Focus Content Manager is software known only to a small group of record management specialists. Talk to these experts and you will discover a world different from what you might imagine. While typical users stress the importance of data quality, the focus of record managers is on the integrity of complete documents (or re ...

To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions a ...

After purchasing your new software system you probably need to integrate it. Integration streamlines your processes, reduces costs, improves data quality, and can breathe new life into adjacent legacy systems you are stuck with. Integration collects related data scattered across different systems. By consolidating these fragments into a complete view, users can stay in their p ...

Website analytics has two distinct flavors, behavior data aggregated across all visitors versus the behavior of an individual on the website. Marketing is more interested in the former because it reveals how the website is working e.g. site visits, popular landing pages, referral sources. Sales need the latter to understand the desires, nuances, capabilities, and budget of each ...

Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Persona ...