Managing leads from multiple websites can be a complex and frustrating process, especially when each site uses different technologies and integration methods to connect with Salesforce. This challenge is especially daunting for enterprises that operate numerous websites concurrently, leading to a tangled web of disparate systems that can drain valuable time, resources, and budget. The end result is inefficient processes that hinder sales and business growth. This article proposes a solution to streamline the lead management process and achieve seamless integration with Salesforce, regardless of the website technologies used.
So many CMS vendors still don't understand the massive value of providing sales teams with the behavior of website visitors. This intelligence is incredibly useful in a CRM lead record and a "Must Have" for any organization that wants to actively support its own sales team.
Sales teams thrive on lead intelligence, but where does it come from? One powerful source is the company website—specifically the browsing behavior of leads before they became a lead! Website behavior reveals an up-to-the-minute snapshot of the visitor's state of mind, both in the present and back in time to when the lead first visited the site. Send2CRM is a connector that captures website activity and sends it to a Salesforce record, but this is just the beginning.
Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak. Instead of using cloud-based middleware or server applications for implementing website personalization, a simpler alternative is now available, and it works across all web platforms. This article is a brief look at how these advances simplify the key aspects of personalization - data storage, workflow automation, and integration.
The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype. Some current web-related examples are MACH, Composability, DXC, and JAMstack. These buzzy terms address the "how", but not the "what", and businesses can easily get caught up in technobabble and forget the core objectives.
Website technologies may be more clever than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here.
At FuseIT we spend a lot of time focused on how to attract new business using web forms. This short commentary shares what we have learned using Sitecore websites but it also applies to sites using other technologies.
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