Start where you'll feel it. Grow into what changes everything.

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Connect is included in every subscription of Loupe. From there, add on capabilities that match what your team needs to do next: understand the customer, engage them on the website, or guide them through the decisions that shape the relationship.
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Connect - Your CRM, finally seeing your website

A real-time, first-party connection between all your websites and your CRM. The foundation that everything else is built on.

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Capture website form submissions and key interactions
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Eliminate data silos and prevent duplicates
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First-party identity resolution
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Real-time browser-to-CRM sync
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Privacy friendly with no third-party cookies and GDPR & CCPA compliant
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Save web form entries to Salesforce leads, contacts, etc.
Most stacks promise this. Few deliver it cleanly.
Loupe ships it on day one, so the rest of what you choose has something to work with.

Capabilities that grow with you

Understand

Turn website behaviour into signals your teams can act on, right inside the CRM.

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Meaningful engagement scoring
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Behavioral cohorts
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Customer journey attribution
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Dashboards, reporting, and AI agent recommendations
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Assign audience segments based on visit intelligence
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Engagement quality measures rolled up to each customer
Talk to our sales team
A prospective student visits a university's course pages three times in a week and downloads a prospectus.
Before the recruiter's next call, the momentum surfaces on the contact record.
The conversation opens in the right place, not at the start.

Engage

See what people care about, personalize their experience, and engage at the right moment.

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Adaptive website content
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Intelligent content blocks
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Behavior-triggered campaigns
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Progressive personalization that gets smarter as signals accumulate
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Navigation that responds to where the visitor is in their journey
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Signal-driven alerts inside the CRM, so the right person can take action during moments that matter
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A returning client lands on a wealth manager's homepage and sees the advice content their advisor flagged the week before.
Marketing didn't touch the page.
The advisor didn't send a link.
The site simply met them where they were.

Guide

Walk people through the decisions that shape the relationship, together, on a shared page.

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Collaborative website spaces
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Multi-stakeholder visibility
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Shared next steps
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Stakeholder-level engagement tracking
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In-page commenting and interactions
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Shared progress measurement across long-cycle decisions
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Journey orchestration for multi-step buying groups and onboarding teams
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A family weighing aged-care options for their mother is given a private space holding only what's relevant to her care.
The coordinator sees which sections they spent time on, where they paused, and what to address before the next conversation.
No more chasing the right person with the wrong information.

How pricing works

Loupe pricing is shaped to your industry, your size, and the capabilities you've selected through Connect, Understand, Engage and Guide. Tell us what you're trying to change. We'll come back with a quote that fits.
Special pricing is also available for approved non-profits.

Where to start

Most teams start with Understand. It turns a CRM full of records into a CRM full of decisions. Engage is the right entry point when personalized tailored experiences become a priority. Guide comes into play when you are ready to tackle the important moments that customers remember.

One conversation is enough to know which tier earns its keep first.

Walk us through one customer journey. We'll show you what changes, where you'd start, and what comes next.

Ready to accelerate your sales cycle?

See how Loupe can reduce your lead response time by 90% and boost conversion rates by up to 35%.
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