Healthcare businesses tend to highly customize their Salesforce instances, or use extension applications. Because S4S can access this custom data, and transact it to and from Sitecore, many interesting opportunities arise to improve efficiencies and save money.
S4S has a proven record of adding value to educational institutions. For example, the collection of high value leads from the Sitecore website, with associated browsing behavior, is essential when tailoring responses to initial inquiries.
Personalizing a visitor's web experience ensures they see interesting and relevant products making them more likely to buy. Pushing their browsing behavior to Salesforce provides a wealth of information for the sales team to close new, or generate repeat business.
Storing product data in Salesforce creates tremendous opportunities to track and report on who is buying what. S4S makes product updates in Salesforce immediately available on the website and purchasers can raise product issues on a case form and these can be pushed to Salesforce Service Cloud.
Sitecore users can seamlessly access information within Lightning and Force.com applications. With S4S you can read and, in many cases, insert and manipulate data inside custom objects and fields in these applications. The connector is bidirectional and in real time so there is no need to create copies of data in Sitecore. Some AppExchange applications that S4S could support are listed below:
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