The S4MC integration can create or update Salesforce Marketing Cloud subscribers from Sitecore web forms.S4MClets marketers map form field values on Sitecore forms so directly to Marketing Cloud subscriber records.
S4MC includes the following features.
Create or update Marketing Cloud subscribers based on configurable field matching
Map Sitecore form fields to Data Extensions
Add Marketing Cloud subscribers to one or more Subscriber Lists
Map different forms to different Marketing Cloud instances
Built as a Sitecore Launchpad application
Supports all Sitecore forms
Functionality is independent of S4S and Salesforce
S4MC can be includedwithS4S or licensed separately
S4S is a possible alternative to S4MC as it provides powerful round trip capabilities for companies that use Sitecore with Salesforce Marketing Cloud, Pardot, Marketo, Eloqua, etc.
Sitecore for Salesforce Marketing Cloud Connector (S4MC) (6:20 min)