Today’s marketers need to manage not only the content displayed on sets of Web pages but also the context (and flow) in which that content appears. The business requirements for a corporate website require an extensible platform that captures, aggregates, organizes, and distributes the content for interactive experiences. Sitecore optimizes how marketers with different responsibilities, knowledge, and skills can work together to manage a website. By delivering solutions for four typical roles – the casual contributor, the product marketing manager, the web campaign manager, and the experience designer – Sitecore defines, structures, and simplifies the range of tasks required to keep content current and engaging. As a result, each marketer can manage much more of the interactive experience on his or her own, lowering the financial costs and time delays associated with depending on multiple external specialists.
What then are the benefits of Sitecore? Sitecore reinforces how a marketing team can work together to maintain and update one or more websites. With Sitecore in place, a marketing team can easily launch a new initiative or try out innovative approaches for communicating with customers. Team members directly control not only the content but also the flow, appearance, and quality of the interactions.
When an organization adopts Sitecore, it acquires more than an extensible platform for powering an engaging web of online resources. An organization acquires a flexible collaborative production environment, where marketers within a team can easily create, edit, review, and produce content for interactive experiences. Marketers can focus on the practice of marketing. They can apply their insights and expertise in an unfiltered manner, and do not need to depend on outside specialists to modify the experience. Thus marketers can continuously optimize the flow of content for better results and more valuable outcomes. They can orchestrate the interactions with target segments and audiences, highlight the essential information. In short, marketers enhance the overall appeal of a website through continuous improvement. The end result is a cost-effective web presence, one that is easily maintained without external resources, and where ongoing enhancements are inexpensive to make. With Sitecore, there’s an economical solution to producing content for a compelling web presence, one where the business results are measurable and fall right to the bottom line.