FuseIT Perspectives

Sales teams thrive on lead intelligence, but where does it come from? One powerful source is the company website—specifically the browsing behavior of visitors before they became a lead! Website behavior reveals an up-to-the-minute snapshot of the visitor's state of mind, both in the present and back in time to when the lead first visited the site. Send2CRM is a connector that ...

Improve your website visitor engagement, generate more leads for your Salesforce team, and provide them with insights into the behavior of each visitor on your website. CDP4S takes the website behavior collected by Sitecore Personalize and Sitecore CDP and makes it available in Salesforce. Sales and support teams can use this intelligence to better understand each visitor. This ...

Managing leads from multiple websites can be complex and frustrating, especially when each site uses different technologies and integrations with Salesforce. This challenge is daunting for enterprises that operate numerous sites concurrently which leads to a tangled web of disparate systems that drain valuable time, resources, and budget. This post proposes a solution to stream ...

Providing personalized experiences is key to building strong relationships and driving revenue growth. Sitecore delivers such experiences, while Salesforce is a powerful tool for processing leads and managing ongoing customer relationships. Integrating Sitecore with Salesforce provides a 360-degree view of each customer, and enables sales and support teams to personalize experi ...

The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype. Some current web-related examples are MACH, Composability, DXC, and JAMstack. These buzzy terms address the "how", but not the "what", and businesses can easily get caught up in technobabble and forge ...

Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak. Instead of using cloud-based middleware or server applications for implementing website personalization, a simpler alternative is now available, and it works across all web platforms. This article is a brief look at ...

This article looks at how integration with OpenText Content Manager improves the availability of important documents in Salesforce. Content Manager (CM) helps organizations meet regulatory and data privacy guidelines through robust content management. Using CM as a backup and data storage facility for Salesforce data solves a number of challenges. The Cloud is Not Bullet-Proof ...

2023 brings new owners to Micro Focus Content Manager. Previously TRIM, the EDRMS is now OpenText Content Manager (CM). This article looks at how to improve the quality of record management by creating a relationship between a document in CM and its owner record in Salesforce. Disconnected documents are a huge challenge for those who look after important records. Record manage ...

Sitecore has powerful features to ensure visitors stay on your site. Real-time personalization delivers targeted content, A/B testing makes sure your content is highly tuned for maximum engagement, and advanced web forms to name a few. Marketing has control over these features but after the visitor submits a call to action, their job is done and the skills of a proficient sale ...

You've got a website! You've got Salesforce! For a million reasons, they need to be connected. You will be amazed at the benefits, ease of implementation, and cost of using S4S Cloud to achieve this. This short read is about the why, how, and where. A new approach! What's that about? First of all, it's getting really complex in the analytics space so we wiped the slate clean a ...