Why S4S Sitecore for Salesforce?
By seamlessly connecting Sitecore to Salesforce, your marketing team will be given expansive capabilities and opportunities without taking them away from their familiar Salesforce environment. Here are a few examples:
- Log in to the website with credentials from a Salesforce Contact record
- Land the individual user on relevant website pages selected from their Salesforce Contact record
- Change the look and feel of each users website experience by changing profile settings in Salesforce Contact record
- Send emails to Salesforce Contacts inviting them to visit the company website. When they click on a link, land the user on a specific web page selected from a dropdown list in Salesforce.
- In Salesforce track their page behaviour when they visit the website.
Your marketing staff never need to learn website technologies to have full control over what individual users experience when visiting your company website.
The integration works in the other direction as well - website users can create, view or edit data from Salesforce which has been suitably enabled. Examples could be the creation, viewing or editing of Salesforce documents, leads, contacts, opportunities or any custom object from the website. The most common task is lead creation from a Sitecore form which is trivial using S4S. Any Salesforce object can easily be created or have its properties changed.
S4S is the ideal solution for clients requiring both strong web content management and Salesforce, the market leading customer management and collaboration platform. This allows sharing features across platforms and the ability to maintain and publish content and information from one place.